Case Study Okler

Challenges

There were limited updates on the page
There was no brand consistency
To enhance the organic post reach and to reach to wider number of people
Gap of information - There was no clear information on various services offered such as - types of medicines, diagnostics, physiotheraphy services, nursing and home care, health shop

To connect with right audience
There was no pre defined strategy
Traffic to be driven only on landline number | Whatsapp | Email id
There were no presence on Twitter, Instagram and Google+

Objectives

To maintain effective social media presence
To increase brand awareness

To acquire fans
To generate enquiries

Strategies

Social Media Channels
- Primary - Facebook
- Secondary - Twitter | Instagram | Google+
Focus on exclusivity - Major focus on Chronic diseases related campaigns, contests
Increasing the engagement - Different campaigns and contest were created
Maintaining brand image- A social media calendar with different content pillars were promoted by following strict theme and brand guidelines

Post consistency
Choose a health related topics
Targeted Facebook ads
Boost referral traffic
Tagging and Hashtags
Customised cover images

Results

215 leads generated in 2 months
12% Enhanced enaggement ratio

57% Increase in facebook likes
45% Enhanced organic post reach

Organic (6 Months)

Paid Ads (2 Months)

Contest Results (1 week)

What does client say about me?

We had no consistency in social media updates, no specific social media plan.Shwetha joined us in creating an effective social media plan, building a strong business strategy which helped in generating 215 leads in just 2 months. Our engagement ratio increased by 12% while our facebook community increased by 57%. I would recommend her to anybody who is looking for growing their business online in healthcare industry.

Sanjoy Kumar Chatterjee
- Okler Healthcare Pvt. Ltd.

Madhav Agarwal

www.askdrshah.com

Dr. Vinod Sonawane

www.bloomhairtransplant.com

My pleasure to work with you guys to design d'ashram spa website. I appreciate your creative ideas, client interaction skills, designing as per client's need with the positivism. Will surely take you for the upcoming projects. I specially thank Gireesh for giving the end to end solution by listening my ideas. Have good time and my wishes to reach heights in your venture.

Ram Behin

www.dashramspa.com

Thanks to Digital Samrat for creating a world-class website. Their team is extremely supportive and understanding. When people surf our website they never stop admiring it and will surely benefit us to grow our business.

Nimesh Raval

www.khushiadvertising.com

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